11/20/2023 0 Comments Cancel ny times digital subscription![]() I think that’s a fair apples-to-apples comparison of how much different providers are asking for full access. iPhone & iPad), as opposed to their $9.99 plan that allows only one. For instance, I used Rhapsody’s $14.99 plan which allows 3 devices (e.g. As described in the original piece, this is a comparison of prices for full multi-device access. Some people have inquired about why I used the New York Times most expensive plan. It’s sad that instead of competing for the future by pricing for the digital age, The Times has opted to fight an inevitably doomed battle to hold on to the past. ![]() I don’t like to make predictions, but I have a hard time imagining their current “pay labyrinth” scheme even lasting til the end of the year. The Times’ pricing scheme is only going to encourage them to go with someone else’s digital. Here’s what The Times doesn’t seem to get: sooner or later readers are going to cancel their print subscriptions and go digital. Heck, even the URL for their payment plans is more complicated than anyone else’s: John Gruber has assessed the numerous drawbacks of payment complexity in some detail. Worse, their payment plans are more complicated than any of the others listed. I think the chart above validates that view: they apparently have no interest in competing for digital-only dollars.ĭoes The Times really think the mass audience is going to decide their $455/year is better spent on The Times rather than getting 20+ free articles/month from The Times plus The Wall Street Journal ($207/year) plus The Economist ($110/year) plus say The Daily ($39/year) for good measure, and still having ~$100 left over each year? See if you can pick out which one is the outlier:Īs Frédéric Filloux and others have pointed out, The New York Times pricing seems designed not to get people to subscribe digitally, but rather to discourage existing subscribers from cancelling their print subscriptions. Here are the annual prices of a variety of services, all of which allow users to access the service from the web and across multiple devices with a single unified subscription.
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